Not sure if this is a good thing or not

Saw this headline earlier today: Shaw backs down on bid to charge for yule log

Earlier this week the company said it would be charging 99 cents, plus fees and taxes, for two hours of the crackling log, with the money - matched by Shaw - donated to local charities.

Given how much time I've seen that fireplace, I'm not sure that this change is for the better. I wonder how big the backlash was?