Today's shocking news: women aren't asexual and men may respond more to visual stimuli than women

I came across an interesting paper entitled What a feeling! Touching sexually laden stimuli makes women seek rewards. Its abstract (with portions highlighted by me):

We argue that women's previously documented unresponsiveness to sexual primes when making economic decisions may be a consequence of the specific types of primes that have been used (i.e., visual primes). In three studies we show that presenting women with tactile sexual cues does influence their decisions about economic rewards. Similar to the effect found in men, the first study demonstrates that touching a pair of boxer shorts leads to a craving for monetary rewards in women. In the second study it is shown that touching a pair of boxers makes women less loss averse for both money and food. The third study explicitly focuses on the relative effectiveness of tactile versus visual sexual cues in altering women's economic decisions, and reveals that women's willingness-to-pay for economic rewards increases only when the sexual cue is tactile. We suggest that touching (vs. seeing) sexually laden stimuli prompts pre-programmed consummatory Pavlovian responses that promote approaching economic rewards.

So along with the idea that looking at women might cause most men to act kind of strangely - which I'm guessing most are familiar with - most women might shockingly be interested in men and act somewhat differently when they're around. The type of stimulus which each responds to appears to be different as well which leads to utterly shocking conclusion #3 - that men might respond more to visual stimuli than women.

Update: It occurred to me that this is something that the generally-extremely-sleazy pickup artist community has been aware of for quite some time and even has a term for exploiting touch as a way to excite female interest - meet kino:

The word kino is short for kinesthetic approach, meaning physical touch with the intention of getting to know someone better. A commonly referred to word in the pickup artist world, kino usually refers to the act of touching someone in a non-threatening manner in order to build trust to eventually have sex with them. Kino can involve subtle touches such as brushing up against one's arm, holding hands, or stroking someone's hair.