On banning words like "like", "love", and "hate"

Adam Grant On Interviewing to Hire Trailblazers, Nonconformists and Originals:

One of the first names noted when listing nonconformists is Nancy Lublin. ... she prompts her people to act originally by banning words such as like, love and hate, because, as a basic visceral response, they circumvent any critical thought. Saying why something is loved or hated inspires new, substantial ideas.