Boycotts - my annual annoyance

Already in August I was hearing talk of letter-writing campaigns to corporations to ensure that the word 'Christmas' worked its way into their advertising at this time of year.

Recently LifeSite put out a list of "naughty" and "nice" organizations in relation to their inclusion or exclusion of "Christmas". Lifesite, as a Roman Catholic news organization, has an annoying habit of writing up a new article seemingly every time that someone in the Vatican sneezes. Being a Roman Catholic organization, there are certain things they post with which I disagree and some that I think are somewhat crazy, but they're also useful for keeping on top of a lot of news. Their naughty and nice list isn't one of the useful things though IMO. Consider the following writeup of a store from the naughty list:

Web site says "Holiday Store" and "Holiday Lighting" and only at bottom of site says "Make your Christmas decorations complete." Stores have "Holiday Home Accents."

Then compare this too a different company on the "nice" list.

Will have red and green candies with pictures of Christmas trees and angels among other images.

Does these companies really sound much different? Do I care if a company uses the word "christmas" in its advertising? (To answer that last question: I don't mind if they don't). Yinkadinay recently posted on the sillyness of some of these boycotts.