TIME for caffeine

The trend started with super-caffeinated energy drinks in the '90s, but more recently scientists and marketers have created caffeinated foods and even personal-hygiene products. In the past five years, according to the market research giant Mintel, firms have launched at least 126 caffeinated food products for sale in the U.S. Twenty-nine such products have been introduced this year alone. The offerings include things like Morning Spark oatmeal, NRG potato chips and — my favorite, if only for the brazen attempt to draw kids into caffeine culture — Jelly Belly's Extreme Sport Beans, which the company calls "Energizing Jelly Beans." You can also now buy caffeinated toiletries like Bath Buzz Caffeinated Lotion.

Source: TIME

Call me crazy, but I wouldn't mind trying some of those caffeinated potato chips.