The world of advertising

[P]ast research has shown that the average woman responds negatively to ads with explicit or gratuitous sexual content. But now, ... [a] study, published this month in Journal of Consumer Research, finds that women respond more favorably to sexual ads when the item in the ad is described as a gift from a man to a woman. In addition, women have high positive responses to sexual ads that depict a committed and loving man — but not for those depicting a committed and loving woman.

Excerpted from: LiveScience