Apparently it was a particularly good time to cancel cable

Television viewers in Canada now get to pay a little bit more and might have to view more advertising courtesy of new cable and broadcasting rules that came into effect Tuesday.

Conventional television broadcasters are free as of Tuesday to air as many advertisements as they wish, up from a maximum of 15 minutes per hour under the old system that died on Aug. 31. And beginning on their September bills, cable customers will start to see a new line on their monthly invoice amounting to a 1.5 per cent increase.

- Excerpted from the Calgary Herald