What is it about this recession that is making us obsessed with food? Half of the country wants to dig its way out of misery, preferably on allotments from the National Trust. The other half is flocking to McDonald's, Greggs and Domino's Pizza, which are reporting surging sales. Kentucky Fried Chicken is planning to create 9,000 jobs. ... The junk-food boom is being portrayed as evidence of hard times. Maybe. But I can pick up a pizza in Tesco for half what I pay at Domino's. I can make my family dinner for less than the £10 family bucket that KFC is so proud of. Joanna Blythman, in her wonderful book Bad Food Britain, points out that poverty has spawned some of the world's greatest cuisines, like that of southern Italy. But these are based on fresh, local ingredients.
... We balk at paying for raw ingredients, but readily cough up for extortionate ready meals. We spend hours watching TV chefs but apparently only 13 minutes on average making a meal - down from one hour in 1980. Thirteen minutes is about the time it takes to unwrap an overpackaged pie, wait for it to cook and boil up some frozen veg.
- Excerpted from The Times Online