The essence of writing
... Today everyone in the world is writing to everyone else, making instant contact across every border and across every time zone. Bloggers are saturating the globe.
On one level the new torrent is good news. Any invention that reduces the fear of writing is up there with air conditioning and the lightbulb. But, as always, there's a catch. Nobody told all the new computer writers that the essence of writing is rewriting. Just because they're writing fluently doesn't mean they're writing well.
- William Zinsser, p. xii, On Writing Well: 30th Anniversary Edition